Publicis Cosmos - Strategy + Information Architecture + Chat Exploration

A.I., Dev Capabilities & Marketing Services

Challenge

Publicis Cosmos is a framework of APIs and featured capabilities to integrate and help businesses introduce their current products and offerings. The Publicis Cosmos site must go through a revamp in order to better explain products, partners and capabilities.

Solution

I helped design a new site experience with information architecture that best explains what Publicis Cosmos can offer. This included exploring a chatbot execution on the site, utilizing the available Publicis Cosmos framework.

Role + Process

UX Lead – In the initial research, I defined customer personas to understand each user’s intent in the sales funnel. I also conducted a journey mapping exercise and stakeholder interviews to capture opportunities gaps along the path to purchase. I created sitemaps and zone diagrams to inform page builds and explored a chatbot execution and strategy that showcases the current available Publicis Cosmos capabilities. This study also aligns with future capabilities and offerings, which included activities such as defining the personality of the chatbot and its interactions.